Knowing the key to your consumers’ hearts can be tricky. There are certain patterns to the way users search for and find information about brands online; patterns which have culminated in the fine art of SEO – search engine optimisation.
We can bang on about the importance of SEO to the nth degree, but perhaps a better way to drive home this concept is through the illustration of statistical data.
Thus, without any further ado, let us show you the latest SEO stats. Read them, absorb them, and incorporate them into your marketing approach.
We certainly live in a digital world: consumers are more privy to placing their trust in the unbiased mechanisms of Google over a real live person.
The remaining 59% generally come from the first page – users rarely delve any further than that.
Securing a profitable ranking on Google boils down to investing in the latest SEO techniques.
Google’s adorably-named algorithm, Penguin, is still preening its feathers. This means the way the search engine decides how to rank websites is constantly changing, making it difficult to keep up with the latest trends.
Speaking of trends, YouTube is fast becoming a popular marketing platform. Users love video content – the combination of imagery and text provokes engagement on multiple sensory levels.
Short-tail keywords are helpful in establishing your presence, but more descriptive keyword clusters help draw in your exact target audience. These are users who are actively searching for your products or services, and are generally ready to buy.
This only makes sense, given that mobile users are typically on-the-go. Local SEO can be tremendously fruitful – hence, it’s a good idea to add your business to Google Maps.
Mobile-responsive design is the best way to clamp hold on a user’s attention. As soon as a smartphone user clicks on a website that isn’t mobile-friendly, he or she will bounce in search of one that is.
This correlates with the rapidly-increasing importance of content marketing. Blogging positions brands as thought leaders in their industry.
Experts forecasted voice search to be one of the biggest SEO trends of 2017, and the predictions are quickly materialising into reality.
As long as you’re serving up well-written, high-value content, you have a good chance of securing a user’s attention and turning him or her into a loyal customer.
Gone are the days of keyword-packed content – Google now realises that users are more inclined towards sifting through information that is relevant and useful.
As such, enlisting Google Reviews via a Google My Business account is an ideal way to amplify your brand presence.
The power of social media is real, and it should be a vital pillar of your SEO strategy.