Knowing the key to your consumers’ hearts can be tricky. There are certain patterns to the way users search for and find information about brands online; patterns which have culminated in the fine art of SEO – search engine optimisation.
We can bang on about the importance of SEO to the nth degree, but perhaps a better way to drive home this concept is through the illustration of statistical data.
Thus, without any further ado, let us show you the latest SEO stats. Read them, absorb them, and incorporate them into your marketing approach.
29% of consumers will talk to a salesperson to learn more about a product. 62% will consult a search engine. We certainly live in a digital world: consumers are more privy to placing their trust in the unbiased mechanisms of Google over a real live person.
31% of total page click-throughs on mobile devices are generated by the first position on Google search results. The remaining 59% generally come from the first page – users rarely delve any further than that.
34% of total page click-throughs on desktop devices are generated by the first position on Google search results. Securing a profitable ranking on Google boils down to investing in the latest SEO techniques.
40% of marketers say Google’s perpetually-evolving algorithm is their biggest challenge. Google’s adorably-named algorithm, Penguin, is still preening its feathers. This means the way the search engine decides how to rank websites is constantly changing, making it difficult to keep up with the latest trends.
48% of marketers plan to add YouTube as a distribution channel within the next year. Speaking of trends, YouTube is fast becoming a popular marketing platform. Users love video content – the combination of imagery and text provokes engagement on multiple sensory levels.
50% of online search entries are four words or longer. Short-tail keywords are helpful in establishing your presence, but more descriptive keyword clusters help draw in your exact target audience. These are users who are actively searching for your products or services, and are generally ready to buy.
50% of local mobile searches result in the user visiting the store within one day. This only makes sense, given that mobile users are typically on-the-go. Local SEO can be tremendously fruitful – hence, it’s a good idea to add your business to Google Maps.
51% of smartphone users have discovered a new company or product via mobile search. Mobile-responsive design is the best way to clamp hold on a user’s attention. As soon as a smartphone user clicks on a website that isn’t mobile-friendly, he or she will bounce in search of one that is.
60% of marketers say blogging is their top marketing priority. This correlates with the rapidly-increasing importance of content marketing. Blogging positions brands as thought leaders in their industry.
60% of smartphone users have begun using voice search in the past year. Experts forecasted voice search to be one of the biggest SEO trends of 2017, and the predictions are quickly materialising into reality.
65% of smartphone users say they look for the most relevant information when conducting a mobile search (regardless of the company providing the info). As long as you’re serving up well-written, high-value content, you have a good chance of securing a user’s attention and turning him or her into a loyal customer.
72% of marketers attribute relevant content creation as the most effective SEO tactic. Gone are the days of keyword-packed content – Google now realises that users are more inclined towards sifting through information that is relevant and useful.
81% of shoppers research products, services and brands online before making big purchases. As such, enlisting Google Reviews via a Google My Business account is an ideal way to amplify your brand presence.
81% of users have closed a browser or exited a webpage due to a pop-up ad. Furthermore, Google has started penalising websites with ‘intrusive interstitials’.
90% of marketers credit their social media efforts for generating more exposure for their businesses. The power of social media is real, and it should be a vital pillar of your SEO strategy.