2018 Web Design Trends You Need to Know

January 9, 2018

New year, new website. That’s how the saying goes, right?

The dust is still settling from 2017, but we are already starting to see the new trends ready and waiting to emerge. If the last year is anything to go by, we know that any trends will move very quickly, almost too fast for us to grasp fully before the next comes along. We also know that technology is growing at an unprecedented rate, and that artificial intelligence (AI) and virtual reality (VR) are positioned as the main focus of most of the tech world.

But in the design world, the attention is on how we build, or rebuild, things in the new year. One of the major focus points at the beginning of a new year is how to make sure your website is in line with the expectations of users. In other words, how to get websites ahead of trends and functioning at an optimal level.

Find out what is going to dominate web design trends in 2018, and what you can start to include in your tactics for the new year.

  1. Interactive Content

People are looking for new ways to connect and interact, whether that be with other people or with companies. At the very base of it, people want to feel like they are being heard by larger corporations, so give them the ability to be heard.

In 2018, personalised and entertaining content are going to take the lead. Content in the format of quizzes, polls and even smaller games will be delivered throughout the year. This content, above all else, is action generating. It allows users to act, and can position marketing and products to appear that will personally interest or benefit them.

Interactive content in websites can help personalise a person’s experience, and engage them in ways like never before.

  1. Minimalism and Photographs

The minimalism trend is nothing new. It has never gone out of style, but has merely adapted to the technology advancements that influence the ways we deliver a minimalist website.

Minimalism does not mean boring. It means simple, clean-cut designs that are aesthetically neat and tidy. Simple colour combinations, large text and white space are all highlights of this style. In 2018, we will continue to see popularity in minimalist websites – but in a new form.

Colours will be vibrant, interfaces will be easier to navigate, and higher quality photos will be all the rage. Photographic content will move slowly away from stock photos, featuring more natural and personalised looking photos to match the look and feel of the rest of the site. We are moving away from the generic, and creating original engaging content that converts.

  1. Clean Applications

One thing that will be a huge focus for websites in 2018 is identifying how a user truly perceives value in a website, and how designers can deliver that value through the user experience (UX) and user interface (UI). Websites and apps need to be able to deliver answers for a variety of questions, in a number of ways. How do we use the tools we have – such as analytic data, AI, and personalised experiences – to build a site that delivers the right answers?

We may see new frameworks emerge that make the process of creating a UX and UI design easier, and Software as a Service (SaaS) formats that can be widely accessible and affordable.

  1. Brutalism

What is brutalism? It is a type of web design that is emerging – and dividing – the design community. The name of this design trend originates from the French word ‘raw’, so you can kind of picture how it looks. Brutalism is based on the most basic format of design. It is characterised by its large amount of ‘white space’, bold blocks of colour, gradients and very simple coding. In fact, it is very reminiscent of some of the first websites ever created. You can check out some examples here.

It may be counterintuitive to the traditional conventions of design UX, and the current direction of technology and web design; however, it is becoming more widespread for particular types of websites. Keep in mind though, it isn’t for everyone.

  1. Animations

Last, but certainly by no means least, we have website animation. It is almost necessary in web design these days. Animation is engaging in its nature, and allows for more information to be communicated in an easier way. At the very base of it, it is engaging and attention grabbing. From logos to menus, animation can drive user interaction on your site and help to tell the story of your business. Consider including it in your design for 2018.

Web design is something that never rests, with new trends emerging year in and year out. Make sure you get ahead of your web design today with Appscore.