Although businesses are fast realising the importance of mobile apps in an age where consumerism is heavily digital-based, many business-owners out there are still hesitant to climb aboard the app bandwagon. They are put off by myths that have snaked their way into popular belief, and as a result, are missing out on reeling in that mobile-savvy audience that often makes up a large portion of their customer base.
To set things straight, here are three common myths about mobile apps that you can simply brush off today:
1. Everything about your app needs to be original
While innovation is often key in a world where technology is ever-evolving, it’s simply not possible nor necessary to always be completely original. The catalyst behind your app should always be ‘why’ – why are you creating this app? Is it for the satisfaction of your customers or to try and prove yourself as a noble and inventive platform? Essentially, many users aren’t interested in whether your app is the latest-and-greatest thing to hit the market; they just want something that suits their needs and makes their everyday interaction with your business much more streamlined. So, rather than expending all your creative juices on trying to release an app that blows all other apps out of the water, you are much better off taking your own spin on existing tactics and proven app concepts.
2. You need to bring out the marketing works to get your app recognised
You’d be forgiven for thinking that the only way to advertise your mobile app is through the likes of large-scale billboards and celebrity endorsement; however, the fact of the matter is that only a select few companies successfully pull this off without wasting money. App marketing remains grossly misunderstood – there are plenty of free ways to promote your mobile app, you just need to get a little creative.
3. Mobile enterprise apps take at least six months to develop
The amount of time it takes for your mobile app to come to life really depends on a series of factors, including the complexities of your app and the team of developers building it. Often, when app-building is left in the hands of a company’s IT department, the process can be much longer and complicated, which is why more and more third-party developers are crystallising into existence. Developers can reuse code and backend services to greatly speed up what can otherwise be a lengthy and tedious process.