When it comes to marketing your brand within the highly competitive digital sphere, imagery is vital. It’s the first thing users notice when they flick through your website, scroll through your app, or skim over your Instagram account. The way you visually advertise your products is a key determinant for either magnetising an audience to your page or driving them away.
While everyone of course has different aesthetic tastes, there are a couple of easy things you can do to give your photography that professional edge.
- Stabilise your camera or phone using a tripod or stand. Don’t rely on shaky hands to hold your picture-snapping device; get yourself a nifty little gadget to ensure clear, focused and blur-free images. From compact and flexible tripods to tight mounts designed to hold smartphones neatly in place, there’s plenty of great, affordable equipment on the market these days.
- Ramp up the professional touch with a backdrop. Essentially, the background of your photograph provides the context for your all-important product on display, so it’s a good idea to make sure the two complement one another. We’ve outlined three very different yet totally simple ways to achieve a quality backdrop:
- Give your products a clean and consistent look by photographing them in front of a crisp white or light grey backdrop. You can easily achieve this with a sheet, foam board, or even a plain wall. This also makes it much easier to Photoshop out the background afterwards and customise it with your own digitally-tailored scene if you find your creative juices flowing.
- Alternatively, try mixing it up with textured backgrounds. One particular favourite right now is wooden plank boards – leave them natural for a raw and rustic look, or paint them in your choice of colour to inject vibrancy and emphasise certain aspects of your product.
- Add flavour to your image (at times, literally) with household items – a few scattered coffee beans, grains or crumbs are always a nice accent for food-based products, while Scrabble tiles to spell out relevant words can be a cute and quirky touch.
- Make sure you are working with a good source of light. The best light to use is au naturel, which is great news for those budget-conscious brains. Simply set up your shoot near a window and let the sunlight pour in! You can even try fashioning your own miniature light reflecting boards by covering a piece of card in silver wrapping paper or a fresh sheet of Alfoil. These bad boys will help give your pics a non-flat look and bounce light off reflective surfaces such as iPad screens or watch faces.