There are a couple of things in life that few people can deny enjoying:
- Birthday cake
- Cat videos
- Free advertising
The opportunity to get your newest venture noticed for free is always a warmly-welcomed prospect, yet one that many people forget to take advantage of. With so many publicly-accessible digital platforms available these days, there are plenty of ways to show off your shiny new app in ways that won’t chew through your budget.
While it’s a good idea to allocate a marketing budget, there are also plenty of viable options for promoting your app in a free space – all you need to spend is a bit of time.
Place a QR code in your store’s window. If you run a brick-and-mortar business, it’s a great idea to show your customers that you are now digi-friendly by displaying your app’s QV code in-store. Simply place it in your shop window and watch your foot traffic rapidly convert to mobile downloads.
Maximise on your email newsletters. A good company should already have an email newsletter set up, and this is a perfect channel to introduce your loyal customer base to your newest product. The beauty of email newsletters is that you can also use them to track your customers’ desires during the app-building process – for instance, offer a small incentive such as a 10% in-store discount in return for answering three questions about what they would like to see in a mobile app.
Add a link to your email signature. If you’d prefer to be a bit subtler about promoting your app via email, why not simply incorporate your app’s download links within your automatic electronic signature. Make sure your employees do the same, and over time you will effectively spread the word and drive more downloads.
Feature the app on your blog. More and more companies these days are jumping on the blog bandwagon as it’s ideal for optimising your website’s search engine results. An online blog is a great way to announce the launch of your app, as it not only creates free marketing but can also add valuable, SEO-friendly content that Google loves with the right approach.
Include app download links on your website. Chances are you already have digital traffic flowing to your website, therefore it only makes sense to leverage this platform by adding links to your app on it. Add a small icon at the bottom of each page on your site encouraging users to download your app from the app store, or if you want to be a bit bolder, create a linked banner to feature over a portion of your website.
Write a press release. Press releases should be a staple part of your marketing campaign as they essentially situate your company in an informative light rather than a salesy one. By disseminating a quality press release, you increase your chances of getting published by credible sources and reaching out to a wider audience beyond your customer base.
Make the most of your social networks. We live in a world that is highly saturated by social networks, so you might as well make the most of it. Craft eye-catching Facebook, Instagram and Twitter posts complete with relevant hashtags that boost your exposure. Hint: customers love to catch a glimpse of the behind-the-scenes environment, so in addition to promotional content, make sure you keep your audience interested with a more personable touch.