Is Augmented Reality the Next Big Thing for Apple?

November 22, 2016

Next year marks the 10th anniversary of the iPhone. I know – hard to believe those beloved devices have been around for a solid decade, right? In true Apple style though, the tech giant is purportedly looking to create another revolutionary technological wave, and rumour has it the ripples are already in motion.

At a recent industry event, Apple CEO Tim Cook shared his thoughts on augmented reality becoming the next big thing for society, even comparing it to “eating three square meals a day”. While other global players have already tentatively trodden this ground – Facebook rolled out the Oculus Rift, Microsoft introduced HoloLens, and Google tried its hand at the infamous Google Glass – it seems one of the most influential companies in tech may be ready to climb aboard the AR bandwagon.

And unlike its predecessors, which didn’t exactly reap in hordes of gushing fans, we predict Apple will approach the AR pathway with the same tech-savvy fashion it has become richly famous for.

So, what’s the actual goss on Apple’s take on AR?

Before we get too ahead of ourselves, let’s take a look at exactly what Mister Cook had to say about augmented reality.

Basically, the tech whiz predicted that AR would be implemented into operating systems such as the iOS within the “not-too-distant future”; however, there would be some technological obstacles to overcome first, including:

  • Adding hardware like 3D sensors to iOS
  • Building new capabilities into camera systems
  • Creating a brand new AR-specific product (e.g. glasses or a headset)

Given that Apple recruited a bit of an AR dream team earlier this year – the company enlisted the talents of leading augmented reality experts who had worked on projects like the Oculus Rift and the Microsoft HoloLens – Cook’s projections for the future can certainly be backed up with healthy substance.

But how will fans take to the idea of combining the real world with computer-generated sensory input?

Remember the whole Pokemon Go craze…?

Just a few months ago, we watched our friends and family pound the pavement on the hunt for virtual creatures amongst their everyday settings. The rate at which this trend washed over the public can arguably be seen as an indicator of the power augmented reality potentially wields.

In fact, some AR analysts are speculating that head-mounted mixed reality devices will come to completely replace those cherished iPhones. With a few tweaks here and there, some slick technological advances, and Apple’s signature twist, who knows what may not just be possible, but crushingly popular in our near future…