The Biggest App Trends for Businesses in 2018

December 19, 2017

2017 was a peak year for many different areas of tech, with a special focus on app development. We have seen seemingly pointless apps developed, really quirky ones, and those that have literally shaped a user’s life.

App development isn’t slowing down, especially with new smartphones unleashed every other year to support them.

From games to social media, lifestyle and management, large companies are now using apps to connect with their customers in a relatively seamless way. Apps help to not only grow customer engagement and direct marketing, but boost branding for the company.

If you are looking to develop an app for your SME or large business, then you should know what to look out for in order to succeed. So, what are the top trends in app development for 2018?

1. Augmented Reality (AR) and Virtual Reality (VR)

Remember that game that took the whole world by storm, Pokémon Go? That was one of the first major AR app developments that really grasped consumers back in 2016. Two years on, augmented reality is set to move out of the gaming world and shape a number of industries. It is hugely popular amongst consumers, and has massive potential to alter the processes in a range of industries. AR in 2018 is set to make its way into the healthcare, engineering, real estate and retail industries, and its counterpart VR will focus on events and gaming.

Look at ways to implement these two growing areas, whether it be an internal business app or a new and innovative way for your users to have fun and engage with the world around them.

2. Internet of Things (IoT) and Wearable Technology

If you’re only just hearing about the Internet of Things, then you’re already behind. IoT devices are making their way into plenty of products we use in a variety of ways: we have smartphones, we are getting smart cities and soon, we will have a fully tech integrated lifestyle. Black Mirror, anyone?

From the healthcare sector to the education world, IoT has already started going mainstream, but in 2018 it will definitely become larger and more cohesive with our everyday lives. It is here to stay, and will only continue to grow as the years go on.

One area of IoT that’s growing exponentially is wearable technology, with demand for products increasing year after year. Wearable tech is not only used to manage apps that are found within our smartphones, but to join the tech world and the real world together in a way that was once not thought possible.

From headgear and watches to jackets and jeans, wearable technology is going to fit into our lives with no effort at all.

Make sure that whatever app you develop in 2018 is designed with the future in mind. You need to create something that can be easily integrated into a user’s life and accessible through numerous smart devices. Who knows, perhaps you have the next best wearable technology idea just waiting to be unleashed.

3. App Security

Smartphones these days house vital personal information. Many of us have our banking and credit cards managed through apps on our phones, our addresses provided through some, and even our health details recorded.

One of the downsides to the technological progressions we’re seeing is the increasing advancements of hackers, who are building software to break through the security of our smartphones. Due to this, it is no surprise that security will grow in the new year.

Apps with built-in security are going to pave the way, making a huge splash in the app space. This not only creates a stronger sense of security with users, but will in turn increase the UX of the app. Build an app that has its users’ security needs at the forefront of its design and it will be sure to make an impression.

Machine Learning and Artificial Intelligence

Customised experiences are something that users now yearn for. Apps are being designed with an increased awareness of interaction with the user – in fact, tailored content is now being created specifically to pique the interest of the user at hand.

Machines and apps are now learning what exactly it is that we are interested in, and tailoring what we see in such a way that we will feel compelled by certain ads or content to take action in the form of purchasing or interacting. It is generally based on the choices that the user makes within apps, but can also be detailed towards locational-specific information.

Regardless, machine learning and AI features will continue to rise in the new year.

If you are looking to develop an app in 2018, then now is the time to start smoothing out your ideas and formulating what you want to include in your app. Whether you want to take on or buck the trends that are heading our way over the coming months, it can be beneficial to enlist the help of industry professionals to guide you through the app design and development processes. To find out more, get in touch with Appscore.