How Does Your Mobile App Retention Rate Compare in 2017?

How Does Your Mobile App Retention Rate Compare in 2017?

Let me paint a brief analogy using the world of dating. More specifically, let’s look at Tinder (because let’s face…

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Getting Back to Basics: What’s the Difference Between UX and UI?

Getting Back to Basics: What’s the Difference Between UX and UI?

If you’re new to the mobile app industry, chances are you’re hearing the terms “UX” and “UI” flung around at…

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What’s the Deal with Rapid Prototyping (and Why do I Need it)?

What’s the Deal with Rapid Prototyping (and Why do I Need it)?

With new technology constantly cropping up, the chance to truly refine products before they are released is becoming much more…

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Not on Instagram? Here’s Why Your Brand Should Climb Aboard ASAP

Not on Instagram? Here’s Why Your Brand Should Climb Aboard ASAP

If you haven’t already created a profile for your business on Instagram, 2017 is the year to turn that around.

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Turn Your Website’s Blog into a Conversion Machine

Turn Your Website’s Blog into a Conversion Machine

The prominence of blogging in 2017 is incontestable. We recently dissected some of the latest digital marketing stats to…

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How Technology is Refashioning Traditional Wining and Dining

How Technology is Refashioning Traditional Wining and Dining

There’s no denying that technology has well and truly infiltrated our lives. The ease of referring to an illuminated screen…

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There’s an App for That! 7 Apps That are So Ridiculous, We Love Them

There’s an App for That! 7 Apps That are So Ridiculous, We Love Them

Apple may have trademarked the ubiquitous catch-phrase back in 2010, but it still rings true seven years later as the…

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7 Quick 101 Lessons in UX/UI Design for Mobile Apps

7 Quick 101 Lessons in UX/UI Design for Mobile Apps

So, you have a ground-breaking concept for a mobile app. You’ve worked out how it will function, what purpose it…

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15 SEO Statistics to Help You Better Understand Your Marketing Strategy

15 SEO Statistics to Help You Better Understand Your Marketing Strategy

Knowing the key to your consumers’ hearts can be tricky. There are certain patterns to the way users search for…

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Super Mario Run Set to Grace Android Screens on March 23

Super Mario Run Set to Grace Android Screens on March 23

Android-toting millennials, rejoice! The super-popular Super Mario Run mobile app will soon be available at your fingertips (literally). That’s…

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6 A/B Tests to Try out in Your AdWords Copy

6 A/B Tests to Try out in Your AdWords Copy

Pay-per-click (PPC) advertising avenues can be precarious creatures. Obviously, you want to employ the best tactics to reap the highest…

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All Your Questions About Cloud Hosting Answered

All Your Questions About Cloud Hosting Answered

These days, it seems as if everyone is talking about ‘the cloud’. It’s the latest tech catchphrase – the place…

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Ghost City Proposed to be Built for Testing Futuristic IoT Innovations

Ghost City Proposed to be Built for Testing Futuristic IoT Innovations

In what sounds like an episode straight out of Black Mirror, a US organisation is planning to create an entire…

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New Transparency Rules Require Social Media Influencers to Label Sponsored Content

New Transparency Rules Require Social Media Influencers to Label Sponsored Content

How do you pique the interest of a screen-scrolling consumer these days? Influencer marketing. Slap a famous face on a campaign…

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The Latest Dating App Pairs Up Like-Minded Haters, and it is Pure Innovation

The Latest Dating App Pairs Up Like-Minded Haters, and it is Pure Innovation

There’s no denying that Tinder and Happn have monopolised the digital dating scene, but a unique new mobile app…

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How to Get an Amazing ROI on Your Facebook Ads

How to Get an Amazing ROI on Your Facebook Ads

There’s no chance of social media slowing down any time soon. In fact, it’s only gaining more and more…

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All Your Questions About the Nokia 3310 Relaunch Answered

All Your Questions About the Nokia 3310 Relaunch Answered

By now, you’ve probably heard that a beloved tech icon of the early noughties is poised to make a hit…

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G Suite Admins, Rejoice: New Security Features are Rolling Out Across Google Apps

G Suite Admins, Rejoice: New Security Features are Rolling Out Across Google Apps

Business people all over the world have fast become attached to Google’s handy suite of enterprise apps: Gmail, Docs, Drive…

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Heard of Accelerated Mobile Pages? It’s Time to Sit up and Start Paying Attention

Heard of Accelerated Mobile Pages? It’s Time to Sit up and Start Paying Attention

Last year, Google unleashed the latest trend in search engine optimisation: Accelerated Mobile Pages (AMPs). The AMP Project is…

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The Best On-Trend SEO Techniques to Double Your Website Traffic in 2017

The Best On-Trend SEO Techniques to Double Your Website Traffic in 2017

By now, most business owners have well and truly settled back into a working routine. The excitement of the festive…

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