Long hailed as a sporting and entertainment hallmark of Melbourne city, Etihad Stadium is a beloved destination for plenty of Australians. In 2015, organisers decided it was time to revamp the stadium and give it a fresh, contemporary facelift that would excite their patrons and re-ignite the buzz of live events. Appscore was engaged as part of a collaborative team of companies to deliver high-tech, luxury leather Smart Seats fit with high-definition, interactive touch screens.
Finding a way to revolutionise the spectator experience
Etihad Stadium has been progressively updating its technology over the years in preparation for handing the venue over to the AFL when the League takes ownership in 2025. While high-definition scoreboards, free wi-fi and plasma television screens have already been incorporated into the stadium, the Etihad team wanted to unleash a unique product – a global-first that would elevate the spectator experience to a whole new level and put Etihad Stadium on the map as one of the best spectator arenas in the world.
Introducing never-before-seen luxury ‘Smart Seats’
Telstra worked closely in line with our team to help position Etihad as one of the world’s most technically-advanced sporting stadiums. The Smart Seats have been rolled out across Level 2 of the stadium, enabling Medallion Club members to sit, mingle, and enjoy a significantly enhanced venue. Collaboratively, we were able to revolutionise the fan experience, installing a brand new feature designed to attract and engage audiences in an age where digital devices strongly cross-intersect with live events.
Highlights of the app
When Medallion Club members head to Etihad Stadium, they can appreciate an enriched experience via:
- Live broadcasting of the game
- Real-time scoreboard feed
- Access to children’s television channels Nickelodeon and Nickelodeon Junior to keep kids occupied
- Access to all Fox Sports and free-to-air channels, so fans can keep updated on other matches
- Easy-to-use interactive touch screens
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