GS1 Australia is a prime corporate body that helps retailers all over the country to conduct their day-to-day operations. They are responsible for providing barcode verification to 17,000 companies nation-wide, including grocery giants like Coles and Woolworths. Since introducing barcoding to Australia in 1979, the organisation has grown to manage supply chain standards across 20 different industry sectors; however, they were looking for a fresh new way to cater to their clients’ customers and better communicate product information. This is where Appscore came in, creating a nifty scannable app.
Providing on-demand product information to customers
The GS1 Australia team believed they could capitalise on the digital age by creating a customer-facing app that could instantly provide nutritional information. Their idea was to effortlessly let customers know whether a product contained certain ingredients they could not take, therefore making the weekly grocery shop much easier for those with food allergies or special dietary requirements.
Devising a mobile app that scans barcodes
We turned GS1 Australia’s ideas into a tangible solution by creating an app that allows the user to either scan a barcode using their mobile phone, enter it manually or simply browse the extensive product library to access the relevant information. The app enables users to build a personal profile based on products they favour, and those which may be dangerous or unsuitable to them.
iOS & Android
Highlights of the app
Customers can now whip out their mobile phones while in the grocery aisle and tap into the GS1 Australia app to quickly ascertain product information thanks to:
- Barcode scanning to quickly identify products
- Uniquely-tailored user profile
- Alerts to dangerous goods
- Alerts to goods that are not in the user’s diet, e.g. non-vegan food
- Ability to ‘favourite’ products to quickly fetch information
We can help you realise your vision. We also offer partnerships depending on a few factors. There’s loads of options available and all communication is strictly confidential. Get in touch to discuss how we can help you.