Thousands of Sydney-based listeners tune into Macquarie Radio Network Limited every day, indulging in a spot of easy-listening music or a top-rated talk show. In order to maintain “the largest adult radio audience in Sydney”, the network decided to update its look and introduce a streaming radio app. They consulted the Appscore team to get the job done.
Keeping up-to-date with a digital media age
With radio streaming becoming a popular new function for media consumers, Macquarie Radio Network Limited saw the need to introduce this aspect into their services. They wanted something comprehensive yet easy-to-use, that would appeal to their core base of listeners.
Creating a streaming radio app that appeals to target audiences
Appscore consulted with the Macquarie Radio Network Limited team and took note of other radio apps to create a mobile application suitable to the station and its listeners. The main function of the app was to stream the radio network, but in order to best cater for Macquarie’s audience, we included other features such as listing and displaying the latest news stories. As such, users can get the most out of the app and continue to engage with Macquarie Radio in a brand new refreshing way.
iOS & Android
Highlights of the app
When Macquarie Radio fans download the app onto their mobile devices, they can enjoy:
- Easy-to-use UI
- Up-to-date news items
- Ability to set an alarm
- Ability to call or email 2GB directly
- Detailed lists of radio shows
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