Gamifying Education, Rewarding Advocacy

To better educate off-site sales teams, Samsung required a greater uptake of their training app, Samsung+. Having worked with Appscore since inception, our understanding of the system helped us develop a gamification and socialisation system that greatly increased user acquisition.


  • User Acquisition
Adoption rate since upgrade
Better engagement than industry standard
Dedicated users

Samsung’s Challenge

Looking to provide an engaging education tool for dedicated off-site sales teams, Samsung felt their current tools weren’t being utilised to a high enough standard. Wanting to generate excitement around their app, Samsung needed a modern solution to drive energetic advocacy.

Samsung approached Appscore to gamify and socialise the Samsung+ app and acquire more users through rewarding incentives.

How we solved it.

Working with Samsung since the inception of their training app, we were able to delve directly into the solution process. We engaged with the Samsung learning team, as well as their retailers, to identify and test key learning criteria.

Measuring the effectiveness of each iteration, we received great insight into how we could garner positive engagement through the app.

Throughout our workshops with Samsung, we continuously made use of back-end data to analyse drop-off/click-through rates of notifications that were sent to users. From this data, we tailored the messaging to best effect. We then got to work on a gamification project that would provide engaging education, with high-achievers gaining access to valuable rewards. The challenges and tests that were integrated into the Samsung+ app proved popular, and the valuable rewards on offer provided great incentive to users.

The Solution

Bringing gamification to the advocacy space.

The implementation of challenges, tests and a game-style system to the Samsung+ app drove a sharp uptake of users. The added bonus of rewards based on results provided real-world value for user knowledge and advocacy.

Notifying users of the incentives up for grabs.

By sending emails and push notifications to previous users, as well as retailer lists, we were able to communicate the new features on the app. Samsung saw a sharp spike in engagement for the app, which was 60% above the industry standard. Each notification outlined updates that further boosted engagement.

Balancing education and reward.

We struck a balance between prizes and building an educational tool for better advocacy. In collaboration with Samsung, we analysed the results of the educational process and decided on just rewards. With a growing user base of over 8,000 people, Samsung were highly satisfied that users were rewarded for their engagement.

Appscore helps clients transform key digital experiences by bringing together the best strategic insight, digital capability and proven technology.