Developing a Winning UX Strategy

October 12, 2017

We are now more immersed in technology than ever before, and this will only continue to grow. In order to pique the interests of your user, there needs to be a superior level of appeal and usability.

In the digital world, you need immersive and intuitive designs that are both responsive and speak to the modern consumer. Online users need to be able to come to your site and know exactly where to go to find the information they need, otherwise they will click off.

Ensure that you are speaking to your customers the right way with your site or app by evaluating your UX design.

1. Reduce Clicking

As an overriding principle, the less clicks that a user has to make to get to key information, the better. Users want the ability to complete tasks quickly and easily.

One of the best ways to combat excessive clicking is by adding keyboard shortcuts wherever possible in the user interface (UI). This is especially important when frequent clicks may cause fatigue.

On the other side of things, you also don’t want your user to trawl across useless pages on your site just to find the one part of information they need. Test your website or app with various groups of people before launch to assess its level of usability.

2. Visual Design Elements

When it comes to websites, first impressions are everything. If your site is poorly designed, too busy or obnoxious, users will click away. We are now in a phase where people have the ability to create their own websites with tested templates on online platforms. They know what they want from a website, and you need to ensure that yours is in line with the high standards expected.

Knowing how to use imagery, colours, typography, shape and form to portray your brand is increasingly important, and the right mix of these can create a brilliant and sought-after user experience.

3. Simple and Established UI Patterns

There is a relative consistency amongst websites. For instance, online clothing retailers tend to have similar category pages and layouts simply because this is proven to work for the user. Consistency of UI patterns, particularly with navigation or placement, can help increase the UX and UI as it meets their expectations based on past experiences of a similar nature.

Following established patterns means that the user doesn’t have to take the time to learn how to navigate your site. Consider the use of established patterns when reforming the UX of your website. It doesn’t mean that you will blend in, but it will certainly help you appeal to your market if you look at what they already react well to.

4. Mistakes Can Be Made

Your site users will make mistakes. Good design is one that allows this to be forgiven. Any actions the user takes on your site should have the ability to be reversed. In any case, they should at least be able to gain a review of any purchases or a confirmation form as a validation step.

Building in a preview mode for users to evaluate their actions (especially when it comes to monetary purchases) is a good way to ensure that all information and details are correct.

5. Simplicity

Finding the balance between functionality and understandability is somewhat key to a well-designed site.

When building on user experience, it is wise to employ simplicity as a rule of thumb. A simple design pretty much ensures that the site is easily understood by the user, and therefore used relatively easily.

If a user doesn’t understand what you are trying to achieve, what you are selling, or who your brand is, they will likely turn away. Clever designs shouldn’t be jeopardised by a lack of functionality or clarity. As an app development company, we have seen it all!

If you’re considering adopting a new UX design, ensure that above all, it is usable. Testing amongst different levels of tech competency can be a great way to establish the right level of UX in your next strategy. If this all seems too complex, just talk to the professionals.