If you have ever looked wistfully at a friend’s Snapchat video of food, or wondered where on earth that cool bar is that they are at, then you will love Snapchat’s newest feature that has just dropped.
For any photo or video with a geotagged location that is shared in public stories, you will now be able to access contextual information at the swipe of a touchscreen.
Users will be able to swipe up on any story that has a ‘more’ feature at the bottom of the screen, and after doing so, will be able to see details specific to the venue including a phone number, physical address, website and operating hours.
There are also various partnerships that have been advertised through the fancy and helpful new feature, including TripAdvisor, Uber, Foursquare and much more!
The move comes just four months after Snapchat introduced the hotly debated ‘Snap Maps’, which allows users to see the real-time geographical location of their friends through a map. It also shows public stories in various locations worldwide, highlighted by a heat feature on the map.
Although Snap Maps received some pretty heavy criticism and concern, Context Cards seems relatively harmless. In fact, it is likely to help people engage more with the world around them and discover some of the most well-loved local businesses in their area.
Context Cards encourages users to take action, essentially employing the same type of influence as a call-to-action. With the help of the cards, users can make phone enquiries to a business as well as make bookings or view a website.
With this new addition in tow, it’s safe to say that Snapchat is ahead of the game compared to its rivals over at Facebook and Instagram, who have taken to implementing Snapchat’s original Stories feature.
The other benefit of Context Cards is that it gives users more reason to stay on the platform. With the addition of this plus their already-thriving news features, the social media giant may see an increase in the time users spend on the app in the future. It also provides the company with heaps of new revenue prospects, widening their partnership opportunities incredibly.
You will only be able to access this exciting new feature if you’re living in Australia, New Zealand, UK, USA and Canada at the moment, with further rollouts set to occur in the coming months.