After circulating through the pipelines for two years now, Facebook At Work is finally set to launch this October. The newest addition to the social media giant is designed to bridge the socialising realm with the working one, creating a brand new space for employees to generate and share ideas about upcoming projects.
I know what you’re thinking – how can one of the primary modes of procrastination suddenly start to work in smooth cohesion with productivity? Well, by keeping employees connected and discussing business, wherever they are.
Let’s dive into the details…
Essentially, Facebook at Work is a separate stream from your personal account. While users have the option to link the two, the idea is to provide a brand new platform where employees can add one another and discuss project ideas, make executive decisions, and keep up-to-date on the latest tasks. All kitten videos and Harambe memes are filtered out, creating a space purely for business.
How will it work?
One of the reasons Facebook at Work is suspected to reign success is that it will hold onto its familiar layout that users have become so accustomed to. There is a News Feed as well as Events and Live Video features, not to mention your regular instant messenger, video and voice calling functions, delivered under the new name ‘Work Chat’.
All of this offered to users in a handy desktop format or mobile app means workers can brainstorm away at the quick tap of a button, no matter the time or location. As a result, there’s a good chance group decisions will be reached faster, team meetings will become more redundant, and those genius lightbulb ideas that come to you out of nowhere are more likely to be jotted down straight away with the few swift taps of your phone screen.
What’s the catch?
Unlike its social media predecessor, Facebook at Work will come at a cost. This seems fair enough when you compare it to other similar services such as Slack, Convo, Salesforce Chatter and Microsoft’s Yammer, which all charge their users. However, unlike these competitors, Facebook at Work will charge companies per user rather than demanding a flat rate.
Will my information be safe?
The idea of sending sensitive data and ideas through a medium like Facebook may deter some users, but the network maintains that it upholds the highest of standards when it comes to security protection. According to the company’s website, Facebook follows third-party industry standards and operates on a control procedure that enables users to access security assessment reports (upon request).
With Facebook’s iron-clad monopoly over the social media empire, it will be interesting to see how its transition into this new area of business pans out. Will it be a marketing prodigy, capitalising on the diversification of income streams, or a dangerous disintegration of the boundaries between work and play?