Why Going Viral is Difficult

August 3, 2017

The thing about social media is that every man and his dog (quite often literally) is using it. You would be hard-pressed to find someone that doesn’t use at least one social platform regularly. There are various people who are posting videos, photos, updates, articles and information to be viewed by an audience, ranging from the barista you get your coffee from every morning to the leaders of the free world.

Sure, there are plenty of people engaging with social media, but only a selection of them are ‘viral’ content creators. There is no one hat that fits the head of a viral content creator. Some are politicians, journalists or celebrities who have leveraged their public influence to achieve this position. Others are just your everyday man or woman who has figured out a formula to creating clickable content. Anyone can do it, but it’s about getting your content to stand out amongst all the others also trying to go viral.

Needless to say, this has its difficulties – especially when there are roughly 5 billion posts each day on Facebook, more than 500 million tweets daily, and millions of uploads on both Instagram and LinkedIn.

To ‘go viral’ means to have a post spread rapidly on a social media platform, gaining a prominent number of likes, views, comments or shares. It is something that many users strive for, but few achieve.

Although there is no one equation that creates perfect viral content, there are a few rules that you can implement to heighten your chances of going viral.

  1. Short and Sweet

It has been found in various studies that most readers do not look beyond a heading or intro, instead opting to gather the information from the headline. Anything you write needs to be attention-grabbing and straight to the point, attracting the user’s interest and encouraging him or her to hit that all-important ‘repost’ button.

  1. Keep It New(s)

Sticking to news and current events is a great way to not only gain followers, but spark interest and discussion. By adding a fresh perspective on a topic that is being hotly discussed in your industry or in the press, you can piggyback off an already-trending subject.

  1. Consistency is Key

As the saying goes, all good things come to those who wait. If you keep it consistent and push an unwavering voice and brand, you will build an audience in time. Be sure to post regular information, photos, videos and content that speaks to your target audience and followers. Show them your company’s expertise and prove to them that you are a space to watch in the market.

Also keep in mind that it is okay to delve into unknown territory when it comes to social media, as long as it is done with purpose and with your audience in mind.