App design

The Key Elements to Include in Your App Design

October 16, 2017

App developers know all too well the competitiveness of the industry. For the majority, you already know of a number of apps that you will be competing against to gain the attention of your target audience. Honestly, it does take a lot to stand out in the app market, which means your app must be at its best to beat the competition.

Although it may seem like your app needs to include all the bells and whistles to stand out, the opposite couldn’t be truer. Excessive and pointless features, no matter how cool and innovative they are, can bloat your app.

Throw the unnecessary elements to the side for a minute and enhance the user experience with the few features that should always be included in your app design.

1. Focus

Apps are kind of similar to driving – no one really wants to take unnecessary turns to get to their destination. It’s a waste of fuel and time.

For this reason, one of the most important elements in your app design should be a streamlined focus. Define your app’s goals and purpose, and determine how you will deliver that clearly to the user. If you have design elements in place that do not aid the functionality or delivery of your goals, then it may be time to cut them out.

2. Onboarding

If your user doesn’t grab everything they want out of your app within the first day of having it, it is likely they will discontinue using it. A user needs to be shown why they should invest time and money into your app, which means you need to continually reinforce that your product is a cut above the rest.

Implementing a solid onboarding process can help greatly with your retention rates. Some of the ways to ensure that your onboarding process is engaging your user from the get-go include:

  • Emphasise your value proposition: Show, don’t tell.
  • Highlight the app’s core features: Ensure users can find the main parts of your app easily.
  • Only ask for necessary information: Don’t demand to know everything from the user. Instead, only ask for what is needed.
  • Keep learning simple and quick: Users don’t want a full lesson learning about every single part of your app. Tell them what they need to know so they can get to using the app quickly.
  • Don’t waste their time: Keep it easy and simple for users to complete the initiation tasks.

3. Navigation

Think about how you hold your mobile phone and how you interact with apps. Most of the time, you are using your thumb to easily scroll through. When designing your app’s layout, keep usability at the forefront of your mind. The menu should be within reach and should be easy for the user to identify amongst other features.

Space is limited to the size of a smartphone screen, so avoid overloading it. Don’t let users get lost amongst a sea of features, and instead, give them a clear line of direction through your app for them to best reach the end result they desire.

4. Personalised Experience

UX is something that is on (or should be on) every app designer’s mind. The more personalised the app feels, the more comfortable the user will feel interacting with it. If possible, add elements of tailored experiences within your app so that your users can get the best out of their experience.

To find out more about enhancing user design or getting the best end result for your app, get in touch today.