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New Forecasts Predict Mobile Will Drive 75% of Internet Traffic in 2017

October 31, 2016

We’re all aware that mobile devices are surging in popularity at a rate that could contend with Usain Bolt’s infamous 2016 Olympic sprint. However, recent reports have actually placed a figure on that rate. According to Zenith Media, three-quarters of global internet traffic will derive from mobile devices next year.

Let’s take a moment to put this into context:

  • In 2012, smartphones and tablets accounted for just 40% of web access
  • At current, around 68% of internet traffic comes from mobile devices
  • This figure will most likely rise to 79% by 2018

Clearly, our beloved mobiles are only becoming more and more ingrained in our social fabric, and why shouldn’t they? From banking to exercising, shopping to travelling, playing games to watching videos – even teaching ourselves new languages and finding that one true soulmate (*cough* Tinder *cough*) – the mobile device has essentially become our handy portable guide navigating us through the nuances of everyday life.

As such, this has a massive impact on businesses looking to engage their audiences and generate a strong customer base. Let’s take a closer look…

Mobile-first advertising is expected to be worth US $134 billion worldwide in 2018

The latest stats from Zenith Media indicate that mobile advertising will completely overtake desktop advertising in 2017, while simultaneously over-running traditional forms of media. In fact, more money is expected to be poured into mobile advertising next year than newspaper, magazine, cinema and outdoor advertising put together.

As such, plenty of companies are encouraged to capitalise on this industry. These days it’s imperative for businesses to create a seamless experience for the entire customer journey, ensuring they cater to all digital canvases – from the desktop computer to the mobile phone. In fact, Google has stated that it awards a higher ranking to websites designed for mobile devices, elevating them to that prime SERP real estate. That’s right, mobile-responsive design actually affects your SEO.

How can you ensure your website is mobile-friendly?

You can check whether your website is mobile-friendly or not by using Google’s super simple Mobile Friendly Testing tool. If your site fails the test, there are a couple of things you can implement into the design to render it suitable to the mobile canvas (check out our top tips here).

Alternatively, you can enlist the help of the experts to get your business into tip-top shape for the latest smartphones and tablets.