If you haven’t already created a profile for your business on Instagram, 2017 is the year to turn that around. Recent stats have illustrated some pretty notable findings that should serve as a real eye-opener for businesses of all niches.
Here are a few chief reasons why this image-rich platform is the number-one digital hangout for online consumers these days.
Instagram fosters the highest brand engagement of all social media channels
That’s right, Instagrammers engage with brands at a rate that’s 10 times higher than Facebook; 54 times higher than Pinterest and a whopping 84 times higher than Twitter. Sure, you might have set yourself up on another social channel, but what’s the point if no one is interacting with you or clicking on your posts? The beauty of Instagram is that consumers are highly willing to engage with brands thanks to the artillery of savvy marketing weapons at your disposal. The ability to host competitions is a massive advantage on this platform – businesses often post pics with captions encouraging users to tag their friends, follow a certain brand or tag the company name in their own photos in order to win an exclusive prize. From here, your post is likely to reap in more engagement via likes and comments, which gives you an instant optimisation boost and introduces your brand to a broader scope of users.
Instagram is built on images, and 93% of all human connection is visual
One of the key reasons for Instagram’s surge of user engagement is the fact that it better captures consumers’ attention. In fact, 80% of people remember what they see as opposed to 20% remembering what they read, with the brain processing images 60,000 times faster than it does with text. Needless to say, Instagram has a much better chance at clinching a scroll-happy digital audience (whose attention span typically sits at a meagre eight seconds, by the way).
Hashtags and location tags work wonders for enabling your content to be found
We’ve all heard of hashtags, but it can be easy to forget the true power of this humble tool. Hashtags function to help you reach your desired audience. These tags essentially work in the same way as keywords: they categorise your image and bring it up in relevant Instagram searches. When added to comments, they work to contextualise your post for search. The more tags you include, the better your post will typically perform. Location tags are also vital to your brand’s online presence – recent statistics state that posts with a location tag provoke 79% more engagement than those without. As such, hashtags and location tags thrust you in front of potential customers rather than just targeting your organic reach.
Instagram is the number-one platform for influencer marketing
Influencer marketing is snowballing ahead, proving to be one of the most powerful assets in a marketer’s toolbox. Instagram is an ideal stage to host influencer marketers – as soon as you attach a famous face to your brand, your chances of attracting new customers are exponentially amplified. Most users on Instagram follow their favourite celebrities on the platform, which means that if you can fork out the funds for a public persona to spruik your brand on their Insta page, you instantly magnify your exposure and gain ‘word-of-mouth’ credibility. Oh, and did we mention that images featuring faces receive 38% more likes? Pair your products with a famous face and who knows how far your brand can go.
50% of major brands already use Instagram – a number expected to soar to 71% by 2018
If the aforementioned facts aren’t enough to sway you to give Instagram a shot, maybe this will: a huge majority of big companies have already successfully capitalised upon this platform. In fact, 90% of the ‘Best Global Brands’ according to Interbrand now use Instagram to their advantage, helping them to further cement their position as major worldwide players. With 53% of Instagrammers following their favourite brands on this medium, it is undoubtedly an ideal way for B2C brands to improve their overall marketing strategy.