How to Prepare Your PPC Campaign For Christmas

November 28, 2017

Christmas is fast approaching, and if you are an online retailer, it’s time to get serious about your sales strategy. No, that doesn’t mean you should deck out your website in a Christmas-themed layout; rather, if you haven’t started gearing up your campaigns for the holiday period, it’s either now or never. This is a critical time of the year for any business, and when planned and prepared for correctly, can lead to increased leads and sales.

Using pay-per-click advertising, you can draw in past and present customers to your site and position yourself as a prime place to get some Christmas goodies! Take advantage of these PPC Christmas tips this holiday season.

1. Target Christmas PPC Keywords

Don’t be fooled: you don’t have to sell obvious Christmas-related products to use Christmas-related keywords. Try put a spin on your products or services, and reflect this in your keywords. By relating a product to holiday-related keywords, you will be tapping into the high traffic queries for the season. An example of this would be if you hired out marquees, where your usual keyword selection would circle around ‘marquee’ or ‘gazebo’. Try adding ‘Christmas’ in front of these standard terms to market your products towards the Christmas crowd this season.

2. Plan for Uncertainty

One thing you can be sure of is that there are a bunch of people out there who simply don’t know what to get their loved one for Christmas. If you plan ahead, you can use this to your advantage. Optimise for uncertainty by including text/images that are related to long-tail search queries, such as ‘the perfect gift for Mum this Christmas’ or ‘Christmas gift ideas for Dad’.

More than that, you can also create a specific Christmas-related landing page, which is used to guide viewers through your site. This can also be done through long-tail keywords, making it as easy as possible for shoppers to peruse your website.

3. Highlight Promotions with PPC

If there’s one thing that goes down well in the Christmas period, it’s a good discount code. Shoppers are looking for any excuse to save money in different ways, and by offering a promotional code you can appeal to customers who are looking to snag the best deals. It will also increase the chances of a customer buying products from your site, not to mention the likelihood of them buying more than one product.

Not only this, but promotions work wonders in terms of remarketing. If you have watched a user jump to your site without conversion, using remarketing tactics can keep your brand and products at the forefront of their mind, and with a little incentive like a discount code, can have them converting in no time.

 4. Mobile-Friendly Site

A key component to remember about PPC ads is that they will not be displayed for websites that aren’t mobile-friendly. Your website should be accessible to all users, no matter what the device they’re using. Without it, your campaign and sales will suffer. More than that, it is actually more common for shoppers to be using mobile rather than desktop now, and to ignore this is detrimental. Convert your website to perform across all devices, and boost your PPC campaign’s performance at the same time.

Ramp up the way your website performs this Christmas by getting in touch with the team at Appscore.