Secrets to Boosting Mobile App Reviews

November 2, 2016

One of the most powerful driving forces in improving your mobile app’s download rate is the review. With the magnitude of apps being churned out on a daily basis, it’s imperative to make yourself stand out amongst the fierce competition.  As an app development company, this is something we deal with daily.  User reviews are ideal for this: essentially, they advertise your product from an unbiased viewpoint, therefore helping to really generate circulation.

However, securing reviews can be tricky. After all, who can be bothered to detail their experience for every app they download in today’s busy world?

To help you out, we’ve put together a list of ways to encourage users to leave reviews on your mobile app (that won’t leave them rolling their eyes).

Incorporate an app review plug-in

The quickest and simplest way to get users to leave you a review is to request them to do so within the actual app. Typically, users don’t want to have to go to other channels specifically to leave a review; they are far more likely to be inclined to relay their user experience right then and there if they are prompted. There are some super nifty review plug-ins out there suitable for both iOS and Android phones, making this one of the most popular and effective ways to garner user reviews.

Create a social media account.

Facebook, Twitter and Instagram are ideal platforms for not only advertising your brand new app, but also generating reviews. Social media feedback is extremely effective thanks to the immense popularity of these channels, and can therefore be a gateway into collecting plenty more reviews. Just make sure you remain active and responsive on each platform in order to maintain a healthy relationship with customers.

Reach out to bloggers.

There’s a whole plethora of bloggers out there who review apps and tech products, so why not give them a whirl? You can easily find them by plugging a few keywords into Google and shooting off an email, then seeing where things go. Of course, bloggers generally look for a bit of incentive to write a post for a specific company, so offer them some free publicity with a link to their website.

Watch your timing.

Structuring when to ask users for a review is extremely important. Asking for a review immediately after the user has downloaded your app is pointless, as is interrupting the app while it’s operating. You don’t want to irritate your users with ill-timed prompts; instead, opt to launch review requests after they have accomplished a certain part of the app or finished their intended task.

By applying a bit of savvy tech logic, you’ll find yourself reeling in those reviews and getting your latest app pumping through the digital sphere at a seriously enviable rate.