There’s a reason businesses are encouraged to pump out regular blog posts on their websites: primarily, the provision of credible and worthwhile information largely increases your chances of being recognised by search engines.
Though this may be the case, many businesses tend to simply scribble up a few quick pieces and throw them up on their sites without much of a second thought. However, there are certain SEO strategies you can implement in order to make sure your blog is ranking high on Google…
- Keywords are key. Do your groundwork and find out which words relating to your topic are most commonly searched for online, then incorporate them into your content. Chances are you are naturally scattering them throughout your article anyway – just make sure you’re not completely choking up your post with them.
- Optimise your blog title. Throw keywords in your title, as this is what Google will recognise straight away. If possible, slot them into your subheadings as well to really magnetise those rankings.
- Make your blog mobile-friendly. Google has already stated that mobile-friendly websites will automatically be given ranking preference over those that aren’t. It makes sense, considering mobile search far outweighs desktop search, and most reading is conducted via smart devices these days. (If you are unsure whether your blog is fit for the mobile canvas, get in touch with Appscore’s app development team.)
- Share your posts on social media. The best way to broaden the reach of your blogs and expand your business’s exposure is to post on a variety of platforms. Social channels such as Facebook, Twitter and Google Plus are ideal for enhancing the readership of your blog posts and therefore potentially increasing your customer base.
- …and give your readers the chance to share your stuff, too. To further boost the number of connections with users, add social share buttons to your website. When your readers come across high-quality posts that are of value, they can share your content on their own social media platforms, therefore reaching an even wider audience.
- Incorporate internal links. Give your reader helpful links to previous blog posts you have written for your website. Ideally, you want to link to related posts that align with the context of your current post in order to reaffirm your authority as a business while cultivating more exposure.
- Make sure your content is long enough. Google simply isn’t going to grab ‘thin’ content, so it’s important to make sure you are writing substantial blog posts. A minimum of 350 words per article is typically recommended, but essentially the more words you punch out, the higher your chances of ranking are. Just make sure you don’t waffle on with unnecessary information as this is a sure-fire way to immediately turn readers off.