Staff Spotlight #1: Meet the Women of Appscore

January 16, 2018

The matter of women in tech has been at the forefront of Appscore’s workplace conversation lately in light of our recent competition launch.

There are many disheartening statistics when it comes to women in STEM fields. For example, women own only 5 percent of startups. They hold 11 percent of executive positions at Silicon Valley companies, and for women in tech under the age of 25, earnings on average are 29 percent less than their male counterparts.

Perhaps the most alarming statistic is that 74 percent of young girls express an interest in STEM fields and computer science, yet this isn’t reflected in the above numbers. It’s more than likely that the reputation of the tech industry is deterring girls and women from pursuing their passions. This is why we’re dedicated to celebrating women in tech — empowering them to continue achieving and inspiring others to follow their dreams.

From project managers and developers to business development managers, each woman who works at Appscore makes an important contribution to the company. Join us behind the scenes as we shine a spotlight on the women of Appscore, offering insight into their roles and experiences within the tech industry.

Allanah, iOS Developer


How did you enter your current field?

After I finished high school I started a double degree in Education and Disability. Almost halfway through I received an autism diagnosis and was told I didn’t have the social skills to be a teacher. After failing one of my subjects for the same reason, I dropped out of the course.

From there I decided to pursue my passion and started another degree in games design which I completed in December 2013. I started at Appscore as an intern in February 2014 and was hired as a contractor in May of the same year. I was made a full-time employee one month later.

What has been one of the proudest moments of your career so far?

When I made a Linfox game for Lindsay Fox and an AR Demo for Apple.

What has been the biggest challenge of your career, and what did you learn from it?

My biggest challenge was in the early days when I didn’t have any experience building iOS apps. I had three months as an intern to prove that I could be a valuable asset to theteam. Considering I went from never having touched Xcode to being a professional iOS dev in the space of a few months, I would say I learned quite a lot!

If you could give your younger self a piece of career advice knowing what you know now, what would it be?

I would tell my younger self not to worry about that education degree, and to just go straight for what I was good at.


Sarah, Project Manager

sarah-women-in-techTell me a little bit about your current role.

I work with a range of clients from inception through to delivery of their digital solutions and campaigns. Whether it is an app to replace an internal process or provide a service to their customer-base, a web-based system to increase their online visibility, or a campaign to increase conversions, I consult with the client to determine their goals, priorities and understand their current business structure.

I work with the client and our team, both designers and developers, to scope a solution that addresses the client’s needs and goals. Once this is in place, I work with the client and our team to produce the deliverables of the project, such as a new app.

How did you enter your current field?

I have always loved math but never saw it as a career possibility. After training as a secondary math teacher, I realised it had ongoing applications across many fields. Lots of businesses were building their digital presence without giving any thought to the impact on their user base or considering conversion optimisation.

I moved into web development in an analyst role, providing insight into the patterns and trends of traffic segments in order to help my clients make informed decisions. This led me into larger projects and across to the app development space, as more and more businesses moved from paper-based systems to digital business solutions.

If you could give your younger self a piece of career advice knowing what you know now, what would it be?

Don’t be afraid to admit that you really love math and numbers! I denied this for so long because I didn’t know what to do with it, and it really wasn’t very cool.

Now that I get the chance to play with datasets and traffic segments and discover hidden trends, I can’t imagine doing anything else. There’s nothing like discovering an under-utilised conversion opportunity for a client, or determining a way to streamline a common process for users and optimising their productivity. Yep, I’m a nerd and I’m proud of it!


You can learn more about Appscore’s #WomenInTech competition here.