There’s no denying that today’s society has become well-accustomed to the idea of having everything readily accessible in the palms of their hands. These days, we use our mobile phone apps for virtually everything – from banking and shopping, to booking flights and finding accommodation. Hence, while websites should be a key component of your business strategy, it is important to ensure your website also fits to a mobile screen, lest you risk driving visitors (and potential customers) away.
To guarantee that your website is mobile-friendly, here are some necessary strategies to undertake…
Employ visuals that can translate from a large screen to a small screen
It is important to make sure your images can adapt to the smaller screen of a mobile device. If an image is too large, it can hinder the way information is delivered. Furthermore, visuals like animations need to be reintegrated in order to account for the transition of interactivity. As such, it is critical that you are highly selective in choosing which visuals you display on your website.
Compress information by switching to icons
To save on that precious screen estate, a good idea is to implement the use of icons. These enable you to still effectively communicate the necessary information while maximising on the amount of space you have to use.
Place your most important information at the top of the landing page
When skimming through a website on a mobile phone or tablet device, users generally decide within the first few seconds whether it is worth their time. Hence, you need to make sure you grasp your visitors’ attention straight away. Ensure a smooth flow of information and ease of readability, where vital points are compressed (as per previous point) and displayed in the right location.
Don’t stray too far from your desktop design
While you certainly need to make a few significant changes in order to achieve that healthy level of mobile-friendliness, it is important that you don’t shift up the entire design of your website. Keep it familiar so that your users can immediately identify it with your brand and reassured that the methods of interaction are the same or at least similar – this means maintaining the same fonts, colours, images and logos across all canvases.
Although converting a website to mobile can be a complicated and challenging process, these guidelines can help ensure your business doesn’t lose out when switching between a keyboard-punching audience to a screen-tapping one.