Should You Use Video to Market Your Mobile App?

September 14, 2016

The short answer: yes. It doesn’t matter what industry your mobile app is catering for, or who your target audience is, video is a highly effective tool for marketing your new app. It’s a medium that is dynamic and easy-to-digest, while combining two key areas of content: text and imagery.

While these rationales are pretty clear-cut, there are a series of other underlying reasons that prove video marketing is a powerful way to boost the outreach of your app. Let’s take a look…

It’s the closest thing to trying out the app

Trying to explain how your app works, or why it is of value to your audience, can be challenging. With so many apps out there, users don’t always have the time to try out different ones for themselves; often, they just want a short and punchy snippet of info that relays all the major aspects of the app to help them reach a decision. A demo video is an ideal way to educate potential customers, advertise your app in a unique light, and hopefully ignite excitement in your audience.

YouTube is now the second most popular search engine

This means that video marketing can become a core pillar of your SEO campaign. Plenty of online users take to YouTube to review or learn about new products such as apps, so why not capitalise on this? By posting your marketing video accompanied with keywords that correspond to your app, you can direct users to your advertisement when they punch certain terms into YouTube’s search bar. Not only that, but the more views your video gains, the higher you will rank on Google.

You generate more credible downloads

Plenty of people download mobile apps only to swiftly delete them. Perhaps they have discovered the app is not what they expected; it doesn’t provide any tangible value to their needs; or they simply get frustrated trying to navigate their way around it. A demo video helps to conquer these problems as it significantly increases your users’ abilities to understand the functionality of your app and the way it operates. As a result, their choice to download it is much more grounded in substance, and it’s likely to hang around on their mobile device for much longer.

It’s a great way to create impressionable branding

This is particularly important if you’re a start-up business or a small company. Video has a much more profound effect on the average person’s memory than other mediums of communication, therefore it is more likely to form an impression on your audience. Even if they don’t download your app straight away, there is a much stronger chance that they will remember what it’s all about when they encounter it a second time.