The #womenintech Startups & Entrepreneurs Competition

Are you a woman with a tech startup idea?


a startup workshop valued at $30k to kickstart your business

Judged by industry professionals:
Michelle Redfern, Judy Pridmore and Naima Elle

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Women in Tech

  The Prize

The winner of our competition will secure the ultimate package to kickstart their startup. They will attend an Appscore workshop valued at $30k, and leave with a pack ready to pitch to investors and enterprise sponsors. Judged by a board of industry professionals including Michelle Redfern, Judy Pridmore and Naima Elle, entrants will gain the opportunity to expand their network and attain invaluable insight into the fields of technology and business.

The winner will receive:

  • Advice from industry insiders who have collectively worked with companies including Samsung, Apple, NAB, ANZ, Medibank, Carsales and Telstra
  • Industry insight from our engineers to determine the best technology for your idea
  • A technology roadmap devised by our consultants
  • Advice from a design consultant, who will help you with branding and creating a great user experience
  • Full-colour interactive prototype designs of up to eight screens for an app or web-based system
  • Compiled notes from the workshop to show thought process and analysis
  • A Statement of Work defining project values, risks and outcomes
  • A user story summary describing the type of user your app is targeted at, what they want and why
  • An itemised budget estimate for your startup

  What's the competition about?

Are you a woman with an incredible idea for a startup? Not sure what step to take next, or what your options are? We're here to help!

Our goal is to empower women with startup ideas by kickstarting their career. Our competition will equip the successful applicant with the professional tools and experience needed to pitch to investors and access meaningful capital. This competition will also provide the successful applicant with the opportunity to form a network of professionals across a variety of disciplines.

By entering this competition, you will be in the running to win an Appscore workshop valued at $30,000, where you'll receive a full statement of work alongside an interactive 8-screen app prototype. These tools are vital to receiving funding — having them as a part of your pitch will allow you to walk into any meeting with the ability to lock in investment.

  How to enter:

To enter, you must be a woman, over 18, and possess the rights to an original startup idea.

  1. Fill out the form above before Friday, 9th February 2018.
  2. Final judging will take place in the Melbourne CBD on Thursday, February 22. Shortlisted finalists will need to be able to attend this event.
  3. Link to any supporting documents you think might be relevant with a maximum word count of 1000 (share via Google Docs if possible, otherwise please email to

A final shortlist of 10 will be invited to pitch their ideas to the judges, who will then decide on a winner.


Friday, February 9: Deadline for registration.
Wednesday, February 14: Shortlisted finalists notified.
Thursday, February 22: Finalists pitch to judges.
Friday, February 23: Winner announced.

Workshop to take place in April, which will be arranged with the winner.

  About the judges:

Michelle Redfern - Advancing Women in Business & Sport -

Michelle combined 20 years of executive leadership & sports directorship experience along with a passion for gender equality to create a unique enterprise to advance women in business & sport. Advancing Women is an advisory practice that assists sporting and for profit organisations move gender diversity from conversation to action.

Judy Pridmore - Digital Strategist -

Judy is a digital and technology industry leader with over 20 years of experience as a C-suite executive and consultant. Judy has a proven track record of building B2C and B2B marketplace startups through driving digital business transformation, and currently runs her own digital consultancy business. She also works as a strategic advisor, coach and mentor to startups and female founders.

Naima Elle - Appscore -

Naima's experience in technology, business management, innovation and development has been wide and varied. She has a sound knowledge of business visioning, establishment, consolidation and expansion, and has worked across national and international markets for the BBC Manchester, Sky Brasil and Apple in Melbourne. Now at Appscore, Naima looks after Appscore's partnerships with Apple, Telstra, SAP and all new app opportunities.

Terms and Conditions

  1. The promoter is: Appscore International (ABN 92 143 315 066) whose registered office is at L 10, 505 Little Collins St, Melbourne, Australia. Phone: 1300 282 278
  2. The competition is open to residents of Australia that are female and are aged 18 years or over except employees of Appscore and their close relatives and anyone otherwise connected with the organisation or judging of the competition.
  3. Entries must be from a woman with an original business pitch that she has the rights to otherwise will be disqualified.
  4. There is no entry fee and no purchase necessary to enter this competition.
  5. By entering this competition, an entrant is indicating her agreement to be bound by these terms and conditions.
  6. Route to entry for the competition and details of how to enter are via
  7. Only one entry will be accepted per person. Multiple entries from the same person will be disqualified.
  8. Closing date for entry will be 9th February 2018. After this date the no further entries to the competition will be permitted.
  9. No responsibility can be accepted for entries not received for whatever reason.
  10. The rules of the competition and how to enter are as follows:
    The promoter reserves the right to cancel or amend the competition and these terms and conditions without notice in the event of a catastrophe, war, civil or military disturbance, act of God or any actual or anticipated breach of any applicable law or regulation or any other event outside of the promoter’s control. Any changes to the competition will be notified to entrants as soon as possible by the promoter.
  11. The promoter is not responsible for inaccurate prize details supplied to any entrant by any third party connected with this competition.
  12. The prize is as follows: An Appscore Workshop conducted at Appscore’s head office at a time and date that suits both Appscore and the winner. Duration and takeaways given will be decided by the project manager from Appscore. All decisions final by Appscore Project Manager running the Workshop.
  13. The prize is as stated and no cash or other alternatives will be offered.
  14. The prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.
  15. Winners will be chosen as a result of a judging panel as chosen by Appscore. Judges may be substituted without notice.
  16. The short listed contestants will be notified by email and/or phone on 14th February 2018. They must confirm their attendance to the pitch day on 22nd February 2018 within 48 hours. If the short-listed contestant cannot be contacted or does not claim their spot Appscore reserves the right to withdraw the offer from the short-listed contestant and pick a replacement.
  17. The promoter will notify the winner when and where the prize can be collected / is delivered.
  18. By entering this competition, an entrant is indicating her agreement to be used for marketing for this event by Appscore and affiliated parties.
  19. The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into.
  20. By entering this competition, an entrant is indicating her agreement to be bound by these terms and conditions.
  21. The competition and these terms and conditions will be governed by Australian law and any disputes will be subject to the exclusive jurisdiction of the courts of Australia.
  22. The winner agrees to the use of her name and image in any publicity material, as well as their entry. Any personal data relating to the winner or any other entrants will be used solely in accordance with current Australian data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  23. The winner’s name will be available 28 days after closing date by emailing the following address:
  24. Entry into the competition will be deemed as acceptance of these terms and conditions.
  25. The Appscore judging panel’s decision as to those able to take part and selection of winners is final. No correspondence relating to the competition will be entered into.
  26. Appscore shall have the right, at its sole discretion and at any time, to change or modify these terms and conditions. Such change shall be effective immediately upon posting to this webpage.
  27. Appscore also reserves the right to cancel the competition if circumstances arise outside of its control.