Overview

Appscore injected a team of specialist consultants, dedicated developers and product owners into Medibank’s ranks to deliver a class-leading health insurance app alongside their internal teams.

On the back of the rebuilt native code and freshly integrated testing systems, our team helped establish solid foundations for Medibank’s next-generation app to rest on. These measures set the stage for the smooth rollout of brand-new functions, providing enhanced consumer advocacy and engagement among the app’s user-base with minimal teething issues.

Showcasing intuitive user interfaces to boost adoption-rates among Medibank members, this specially-designed app allows users to perform a range of tasks from their devices. These include making insurance claims, manage account details, finding nearby Medibank stores and requesting tax documentation among other handy functions – all via simple tap-and-go forms accessed within the app.

Medibank
Medibank

Features

iOS & Android App iOS & Android App
Increased Customer Advocacy Increased Customer Advocacy
Simple, Intuitive UI Simple, Intuitive UI
Tap-and-go Forms Tap-and-go Forms

Results

“Appscore team is awesome and have made a significant difference to Medibank mobile app which is generating positive reviews from our members. This is a huge progressive step that we were able to make by joining hands with Appscore….”
– Abhik Bramachari – Head of Technology, Medibank

500K
Download
20%
Average Adoption Growth
#1
Rated in Category

The Challenge

To harness industry developments and perfect the next edition of their app, Medibank had to rebuild their app’s native code. That was no small task – with scant existing documentation to cite for guidance, our team started completely fresh and took on the challenge.

Thorough code testing is integral to the successful deployment of any application. That’s why our team had to implement a purpose-built CI/CD system to ensure the app’s code was up to the task. Standing for Continuous Integration (CI) and Continuous Delivery (CD), CI/CD systems verify the absence of coding errors, enabling teams to eliminate problems as they arise.

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Solution

Appscore injected a team of specialist consultants, dedicated developers and product owners into Medibank’s ranks to deliver a class-leading health insurance app alongside their internal teams.

On the back of the rebuilt native code and freshly integrated testing systems, our team helped establish solid foundations for Medibank’s next-generation app to rest on. These measures set the stage for the smooth rollout of brand-new functions, providing enhanced consumer advocacy and engagement among the app’s user-base with minimal teething issues.

Showcasing intuitive user interfaces to boost adoption-rates among Medibank members, this specially-designed app allows users to perform a range of tasks from their devices. These include making insurance claims, manage account details, finding nearby Medibank stores and requesting tax documentation among other handy functions – all via simple tap-and-go forms accessed within the app.

The Process

The Process

Using our mobile discovery framework, our consultants identified key pain-points across various levels of Medibank’s business structure. This allowed us to single out areas for the greatest improvement throughout the process, locking in our razor-sharp focus and honing them to perfection.

Appscore facilitated extensive and detailed workshops conducted over the course of development. Examining both marketing and technical aspects in great detail, these workshops helped all parties keep their eyes on the prize: assuring the delivery of a value-adding app for all Medibank members to outstanding success.

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More Work

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