Sometimes, businesses come to us with an idea for an app but they have no idea how to get it down on paper. They know vaguely that they can solve the problem with technology, but their thinking is murky.
To help businesses create tangible solutions from their hard-to-grasp ideas, we’ve developed a custom approach that helps us explore the issues at hand. Although we don’t create the final product in the consulting room itself, the ideas we form there set us well on the way to developing a marketable product.
The most important thing to keep in mind is to be quick off the mark. The point of workshopping is to reduce the time it takes for a product to launch to the market. Hence, you should make the most of your time in the meeting room.
The iterative workshopping process takes place in five stages: discover, define, design, develop, deliver. Each step is as important as the one before it and sets the stage for bigger and better things along the line. Here’s an insight into what happens in the consulting room.
Your first step is to understand the problem at hand at the most basic level. This involves working out the who, what and why of the project, as well as timelines (when) and launch (where). It’s only by defining these variables that you’ll be able to set goals and measure success.
In this stage, you’ll also work out what is in scope and what falls outside of your abilities. Perhaps your budget won’t allow for an extravagant app, or your developers don’t know a particular coding language.
Setting the parameters at this stage is far from limiting. In fact, it will open up the door for even more interesting solutions when you set your mind to it.
The second stage involves idea generation, which takes place independently, then in collaboration with others. This two-pronged approach gives us the highest chance of finding the best solution to our problem. With multiple great minds working towards the same goal, we can leverage the power of collective thinking to create something truly spectacular.
For more information on the ‘define’ stage of the process, refer to last week’s discussion on effective collaboration strategies.
The most outstanding choices will be taken to the next stage, which involves prototyping, testing and validation. It’s here that the heart of the user experience process lies. In this stage, we will create a storyboard that tracks the customer journey from discovery to decision to purchase.
Then, outside of the workshopping room itself, we will test the prototypes to observe and record natural use of the app.
- Develop & Deliver
Once the workshop is over, we will have a rich plan from which to create a digital solution. The final app is a result of the hard work that takes place in the collaborative consulting room, and is all the better for the collective thinking that has gone into it.
We launch the app on the App Store and take care of the marketing needed to drive traffic.